Today...But then...

June 21, 2018

 

"Why today-but-then?" someone asked me on Monday, which just so happened to be the 103rd anniversary of the Battle of Waterloo, and the 90 years to the day that Amelia Earhart landed her plane in Wales, becoming the first woman to fly across the Atlantic.

 

Fair question i thought. So on Tuesday, the 156th anniversary of the abolition of slavery in the US and 189 years since the Metropolitan Police Act saw a uniformed police created in London, I thought I'd write a few words.

 

Today, the anniversary of, well, you get the idea...

 

Original, engaging content is key to capturing the attention of readers in today's on-line world. Just because information is now available at the touch of a button, it doesn't mean that button will be pressed.

 

Provoking the curiosity of your readers with a nod to the past, before bringing them back to the present day to experience, engage, or buy something is both subtle and productive.

 

When customers feel they are being treated with respect, they are more likely to engage. It's simply good customer service. Have a conversation, say something interesting, offer the opportunity to engage further, and so on. It's much nicer than receiving a "BUY THIS!" email today, followed by another "I SAID, BUY THIS!" email tomorrow.

 

I like looking at this day in history, primarily because I'm just a curious sort. I grew up as the trivia bubble was bursting. Blockbusters on the telly, and Trivial Pursuit taking the board game world by storm. When I first started going to the pub, Space Invaders was just getting going, and that was soon followed by trivia-based fruit machines, I preferred those.

 

I've always liked the Silver Screen too. My most precious books in my teens were The MGM Story, The RKO Story, and The Warner Brothers Story. It was like having the IMDB before the internet.

 

Now I find myself looking at things that happened today, but then. Things in world history, entertainment, sport or culture. Every day is the anniversary of something interesting, so why not let us create regular, interesting articles and tailor them to your business and brand.

 

In the brave new GDPR world, we have to work harder to engage our customers and our employees. Having original content, but written within a context helps generate an audience, and a following helps you build relationships with current and potential customers.

 

If you're interested in having a free, no obligation consultation to discuss how original content with context can help you, please click here to get in touch.

 

By the way, in case you're curious, today in 1788 was the day the US constitution was ratified and came into being. 

 

Thanks for reading.

 

JC

 

 

 

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